PWDR ROOM™ SPRING 2015
identity, apparel design, textiles, catalogue, photography, video production, website
The studio created a fun product line that was all about summer. As the line was marketed to the Canadian consumer, we focused on sunshine, warm water and anything anti-winter. Bold prints, playful florals and juicy colours signaled it was time to cast off those heavy jackets and embrace the freedom of summer. We created everything the consumer needed for a day at the beach, a mid-summer music festival, a night out with friends, or a lazy Sunday morning. Featherweight chiffon dresses, printed tees, and cool jersey knits for beach sunsets. To bring the entire vision together, we shot the campaign on-location in Aruba.
PWDR ROOM™ is a fun-loving summer swim brand that offers swimwear and fashion pieces at an affordable price point. Our studio was challenged to source luxurious fabrics with a soft hand-feel for minimal cost. The client needed create multi-layered, fun textile designs that were on-trend and mass marketable. The swimwear designs and cuts had to be stylish and interesting yet modest and wearable. Finally, PWDR ROOM™ needed a full campaign with brand imagery that would run in editorial ads and on websites. The client also required a full catalogue and a social media campaign which would engage the consumer and drive sales.