The Laundry has designed and developed seasonal product offerings ranging from 3-PLY shells to down-
filled parkas. A true one-stop shop, we provide everything from sourcing and factory relations to design, development, finishing, tech packs, fit grading and import consultations. Our studio has a deep knowledge of technical outerwear, from exterior fabrics, to zippers, insulation, trims and waterproof coatings. We work with trusted fabric suppliers to maintain a cutting edge, up-to-date fabric library. We manage designs and assist with factory negotiations to ensure that designs meet our clients' target margins. We also consult in regular fit-sessions with an understanding of sample time lines, submissions and approval processes.
For the past five years The Laundry has participated in Miami Swim Week—the largest swimwear industry trade show in North America—where we research and evaluate the latest designs, trends and prints. We also travel regularly to Los Angeles and Australia to immerse ourselves in the swimwear market and gain a thorough understanding of market pricing, demographics and retail merchandising. We are capable of creating full line plans and product designs for clients of any size, complete with unique textile designs and factory fulfillment models.
FASHION LIFESTYLE & SPORTSWEAR
The Laundry has over 25 years of experience designing fashion lifestyle and sportswear for brands such as Fila and Umbro. Our team is particularly interested in how the consumer approaches apparel choices in the digital age. Extensive research around the world has provided considerable perspective on how Canadians adopt and accept global trends. This "sphere of adoption" is critical when evaluating and designing a product line for today's diverse demographics.
TEXTILE AND SURFACE PATTERN DESIGN
At The Laundry studio we are constantly discussing key design trends, creative concepts and inspiration at our weekly meetings. Each quarter, we create seasonal colour palettes based on market research, WGSN forecasts and proven sell-throughs. With this research in mind we continuously produce fresh, original prints for our textile library and custom designs for our clients. The studio has a thorough knowledge of fabric printing techniques from dye sublimation, digital prints, metallic foil and roller prints. Our team also evaluates and keeps detailed records of submitted print strike-offs and lab-dip submissions to ensure quality control for all projects.
SCREENS & GRAPHICS
From engineered placement screens on performance sportswear and technical outerwear to basic screens on tees and tanks, The Laundry is fully capable of creating artwork for your next promotional event or brand. We work regularly with a list of garment factories; both local and overseas depending on the scope and budget of the project at hand. All original, our team creates all graphics in-house. We begin with paint, paper, canvas and sketches before we bring our designs to the computer. Consistent market research around the world ensures that our designs will not only be on-trend, but relative to your consumer demographic.
FINISHING & TRIMS
At The Laundry we believe in the power of finishing touches. We work very hard to ensure our clients' products are executed to their full potential, down to the buttons, snaps, zippers and cuffs. We work with a variety of vendors in North America, Asia and Europe to maintain a good database of suppliers and printers. The right finishing and trims can take a product to the next level and maintain a consistent brand message. As a true one-stop shop for apparel, we design not only the product itself but the hangtags, mainlabels and finishing touches to reduce overhead cost and simplify the process for our clients.