"Good design is so simple, that's why it is so complicated."
– Paul Rand
At The Laundry Design Works Inc., we specialize in every aspect of design within the apparel industry. We have over 20 years of experience in branding, event and trade show booth design, multimedia and photography, social media management and apparel design. We also are a fully integrated marketing and graphic design studio, with experience working on national advertising and marketing campaigns.
We believe in accessible design. Our studio is grounded in our network of collaborators, brainstormers, idea-sharers and unapologetic dreamers. For our office space, we chose a traditional store-front at street-level with large glass windows. It is important for us to see the word outside, and for people passing by to drop in and chat. We believe these discussions promote growth and creativity.
We also believe in research. As a creative collective, our ceaseless quest is to understand global consumer behaviour; only by understanding how they shop, eat, visit, commute, and think can we truly comprehend what they want. It is with this in mind that The Laundry dedicates yearly trips to the world's most creative and forward-thinking cities. As a team we explore, experience, discuss and theorize as to how today's consumer adopts and reacts to global trends—and ultimately what this means to our clients. We attend industry tradeshows such as AGENDA and MAGIC MARKET WEEK. We spend a few days at a time in Tokyo, London and Los Angeles to soak up the creative energy and brainstorm ideas. Our passion is bringing this experience and perspective back to our clients.